Toothpaste Red Hot 100ml

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Close-up is a brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste.[1][2] The brand is marketed worldwide by Unilever[3] and licensed since 2003[4][5] for North America to Church & Dwight.

Close-Up toothpaste is also available in the PhilippinesIndonesiaSri Lanka and India. It is one of the top brands in terms of sales in India.[6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.[7] According to an August 2016 report in The Economic Times, Close-Up was in the second spot in market share of toothpaste in India during January-June 2015 as well as January-June 2016.[6]

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